Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your use of the website located at theeleganceai.com ("Website") and the consulting services provided by DB Consultancy Ltd ("Company", "we", "us", or "our"), trading as The Elegance AI. By accessing the Website or engaging our services, you agree to be bound by these Terms.

The Company is registered and operates under the laws of the United Kingdom and Singapore. These Terms are governed by UK law for UK clients and Singapore law for Singapore clients, with other international clients subject to UK law unless otherwise agreed in writing.

2. Services

DB Consultancy Ltd provides AI-powered sales consulting services including:

• AI prompt engineering and sales automation consulting
• Sales operations optimization
• Team training and development programs
• CRM integration and management services
• Lead generation and qualification systems
• Revenue enablement strategies

Service specifications, deliverables, timelines, and fees are detailed in separate Service Agreements or Statements of Work ("SOW") for each engagement.

3. Acceptance of Services

Services commence upon execution of a Service Agreement or SOW. Payment of deposits or initial fees constitutes acceptance of these Terms. We reserve the right to refuse service to any party at our sole discretion.

4. Payment Terms

4.1 Fees: All fees are as specified in the applicable Service Agreement or SOW. Prices are exclusive of applicable taxes unless stated otherwise.

4.2 Payment: Payment terms are typically 30 days from invoice date unless otherwise specified. Late payments may incur interest charges at 1.5% per month or the maximum permitted by law, whichever is lower.

4.3 Refunds: Refunds are provided according to the specific terms in each Service Agreement. Generally, fees for completed work are non-refundable.

5. Intellectual Property

5.1 Company IP: All proprietary methodologies, frameworks, templates, and tools developed by DB Consultancy Ltd remain our intellectual property, including our AI prompt engineering frameworks.

5.2 Client IP: Clients retain ownership of their pre-existing intellectual property and confidential business information.

5.3 Work Product: Custom deliverables created specifically for clients become client property upon full payment, except for components incorporating our proprietary methodologies.

6. Confidentiality

Both parties acknowledge they may receive confidential information. We agree to:

• Maintain strict confidentiality of all client information
• Use confidential information solely for providing agreed services
• Implement appropriate security measures to protect confidential data
• Return or destroy confidential information upon request or contract termination

7. Data Protection and Privacy

We process personal data in accordance with applicable data protection laws, including UK GDPR and Singapore Personal Data Protection Act (PDPA). See our Privacy Policy for detailed information about data processing practices.

8. Warranties and Representations

8.1 Service Warranty: We warrant that services will be performed with reasonable care and skill in accordance with industry standards.

8.2 Disclaimer: Except as expressly stated, services are provided "as is" without warranties of any kind. We do not guarantee specific business results or outcomes.

9. Limitation of Liability

9.1 Cap on Liability: Our total liability for any claim arising from or relating to our services shall not exceed the fees paid by the client for the specific services giving rise to the claim.

9.2 Excluded Damages: In no event shall we be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or business opportunities.

9.3 Exceptions: This limitation does not apply to liability for death or personal injury caused by negligence, fraud, or other liabilities that cannot be excluded by law.

10. Termination

10.1 Termination by Client: Clients may terminate services with 30 days written notice. Fees for work completed to termination date remain due.

10.2 Termination by Company: We may terminate services immediately for non-payment or material breach of these Terms.

10.3 Effect of Termination: Upon termination, confidentiality obligations continue, and both parties retain rights and obligations accrued prior to termination.

11. Force Majeure

Neither party shall be liable for delays or failures in performance resulting from circumstances beyond reasonable control, including acts of God, government actions, pandemics, or other unforeseeable events.

12. Dispute Resolution

12.1 Negotiation: Parties agree to attempt good faith negotiation for 30 days before pursuing formal dispute resolution.

12.2 UK Clients: Disputes shall be resolved through English courts or arbitration under English law.

12.3 Singapore Clients: Disputes shall be resolved through Singapore courts or SIAC arbitration under Singapore law.

13. General Provisions

13.1 Governing Law: These Terms are governed by English law for UK clients and Singapore law for Singapore clients.

13.2 Severability: If any provision is found unenforceable, the remainder of these Terms shall remain in full force.

13.3 Entire Agreement: These Terms, together with applicable Service Agreements, constitute the entire agreement between the parties.

13.4 Amendments: These Terms may only be amended in writing signed by both parties.

14. Website Terms

14.1 Acceptable Use: Users must not misuse the Website or attempt to access unauthorized areas.

14.2 Content Accuracy: While we strive for accuracy, information on the Website is provided for general guidance only.

14.3 Third-Party Links: The Website may contain links to third-party sites. We are not responsible for their content or practices.

15. Contact Information

For questions about these Terms, contact us at: