Privacy Policy

1. Introduction

DB Consultancy Ltd, trading as The Elegance AI ("we", "us", "our", "Company"), is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and protect your information when you visit our website at theeleganceai.com or engage our consulting services.

We are subject to data protection laws including the UK General Data Protection Regulation (UK GDPR), the Singapore Personal Data Protection Act (PDPA), and other applicable privacy laws depending on your location.

2. Data Controller

DB Consultancy Ltd
Email: info@theeleganceai.com
Website: theeleganceai.com

For data protection matters, contact our Data Protection Officer at: privacy@theeleganceai.com

3. Information We Collect

3.1 Personal Information

We collect personal information when you:

• Contact us through forms or email
• Subscribe to our newsletter
• Request resources or consultations
• Engage our consulting services

This may include:

• Name and contact details (email, phone)
• Company information and job title
• Communication preferences
• Business requirements and challenges
• Payment and billing information

3.2 Technical Information

When you visit our website, we automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent
• Referral sources

3.3 Cookies and Tracking

We use cookies and similar technologies for:

• Essential website functionality
• Analytics and performance monitoring
• User experience improvement

4. How We Use Your Information

We process your personal data for the following purposes:

4.1 Service Delivery (Contractual Basis)

• Providing consulting services
• Communicating about projects and deliverables
• Processing payments
• Managing client relationships

4.2 Marketing (Legitimate Interest/Consent)

• Sending newsletters and updates
• Sharing relevant resources and insights
• Promotional communications about our services

4.3 Business Operations (Legitimate Interest)

• Website analytics and improvement
• Security and fraud prevention
• Legal compliance and record keeping

5. Legal Basis for Processing

We process your personal data based on:

• Contract: To perform our consulting services
• Consent: For marketing communications (you can withdraw anytime)
• Legitimate Interest: For business operations, analytics, and security
• Legal Obligation: For compliance with applicable laws

6. Data Sharing and Transfers

6.1 Third-Party Service Providers

We may share data with trusted service providers who assist us with:

• Email marketing platforms
• Website hosting and analytics
• Payment processing
• Cloud storage services

6.2 International Transfers

Some service providers may be located outside your country. We ensure adequate protection through:

• Standard Contractual Clauses
• Adequacy decisions
• Other appropriate safeguards

6.3 Legal Disclosures

We may disclose information when required by law or to protect our rights and interests.

7. Data Retention

We retain personal data for:

• Client data: 7 years after contract completion (legal requirement)
• Marketing data: Until you unsubscribe or 3 years of inactivity
• Website analytics: 26 months maximum
• Contact inquiries: 2 years unless converted to clients

8. Your Rights

Under applicable data protection laws, you have the right to:

8.1 Access and Portability

• Request a copy of your personal data
• Receive data in a portable format

8.2 Correction and Completion

• Correct inaccurate information
• Complete incomplete data

8.3 Deletion ("Right to be Forgotten")

• Request deletion of your data (subject to legal obligations)

8.4 Processing Restrictions

• Limit how we process your data
• Object to processing based on legitimate interests

8.5 Consent Withdrawal

• Withdraw consent for marketing communications
• Unsubscribe from newsletters

9. Data Security

We implement appropriate technical and organizational measures to protect your data:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security assessments
• Staff training on data protection
• Secure cloud infrastructure

While we strive to protect your data, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but maintain industry-standard protections.

10. Cookies Policy

10.1 Cookie Categories

Essential Cookies: Required for website functionality (cannot be disabled)

Analytics Cookies: Help us understand website usage and improve performance

Marketing Cookies: Used to provide relevant content and track campaign effectiveness

10.2 Cookie Management

You can manage cookie preferences through:

• Browser settings
• Cookie consent banner (where provided)
• Opt-out links for specific services

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information promptly.

12. Regional Specific Information

12.1 UK/EEA Residents

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

12.2 Singapore Residents

You have the right to file a complaint with the Personal Data Protection Commission at pdpc.gov.sg

12.3 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know about data sales and request deletion.

13. Updates to This Policy

We may update this Privacy Policy to reflect:

• Changes in our data practices
• Legal or regulatory requirements
• New features or services

We will notify you of material changes through:

• Website notice
• Email notification
• Updated "last modified" date

14. Contact Information

For privacy-related questions, requests, or concerns:

15. Consent

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and processing of your personal data as described herein.

For marketing communications, we rely on explicit consent, which you can withdraw at any time by:

• Clicking unsubscribe links in emails
• Contacting us directly
• Managing your preferences in your account